Local content obligation removed from Magic AM licences
By Chris Cooke | Published on Tuesday 5 February 2013
Media regulator OfCom has approved a change to the licences used by Bauer’s Magic AM network, which has outposts in Manchester, Leeds, Sheffield, Hull, Liverpool, Preston, Newcastle and Stockton-on-Tees, removing the requirement for local shows and news bulletins.
Although the various Magic stations carry much of the same programming around the UK, each one currently has its own breakfast show and locally produced news content during peak times. However, the licence change will allow Bauer, should it so wish, to axe those local elements, and to pump out a national Magic station via all its local frequencies.
Although its not clear what Bauer plans to do with its amended licence, a spokesman for the media company told Radio Today: “We believe these changes will not substantially alter the character of the service as Magic is a soft pop station and listener’s choice is driven by its music; the changes will not alter this”.