MAMA & Company (as it’s now known) has taken full ownership of the Lovebox festival, ahead of its tenth anniversary as an outdoor event this summer. Launched as a club night by Groove Armada’s Andy Cato and Tom Findlay in 2002, it became a festival the following year. Originally a one-day event on Clapham Common, it now spans three days at East London’s Victoria Park and has a capacity of 50,000.
MAMA CEO Dean James told CMU: “We have enjoyed working with Tom and Andy over the years, but the reality is that we have been running this festival since 2009. Two of the original founders, Tim Harvey and Jools Butterfield, are still very much part of the fabric of the event and working with Rob Silver, Rich McGinnis and Dave McCalmont, the future of the show is in good hands. Lovebox is London’s best and most creative festival and we look forward to putting on a great party in Victoria Park this Summer on what will be Lovebox’s tenth anniversary”.
This year’s Lovebox will take place from 19-21 Jul.