Awards Brands & Merch

MasterCard continue BRITS sponsorship

By | Published on Tuesday 30 November 2010

The BRIT Awards may be having a revamp ahead of their upcoming move to the big fat dome of the North Greenwich wastelands, but MasterCard will still be buying lunch. Yep, the financial services firm has re-signed as sponsor of the big awards bash and its TV airing over on ITV1, home of shit.

And if you’re sitting there thinking this sounds suspicious because if MasterCard was really renewing its sponsorship of the BRITS then the company’s Head Of Brand, Sponsorship & Digital Marketing, Shaun ‘The Dude’ Springer, would have said so, then you’re going to feel very silly when I start typing the next paragraph. 

MasterCard’s Head Of Brand, Sponsorship & Digital Marketing, Shaun ‘The Dude’ Springer, told CMU: “The MasterCard commitment to The BRITs is very special and an association we value highly. Furthermore, we hope our involvement brings more to the event than just the title sponsorship; recent innovations such as this year’s ‘mypricelessgig’ online promotion to celebrate 30 years of The BRITs and the Priceless Dance-Off in 2008 provided creative digital content and myriad social media opportunities and interaction to engage the public in a relevant and meaningful way”.

He added: “And we don’t intend to slow the pace any time soon… We will be announcing shortly the details of further digital innovations and developments in 2011 intended to bring even more sparkle to The BRIT Awards, such as the exciting new iTunes partnership”.

I’m not sure what that iTunes partnership is all about but I hear it’s “exciting”. Well, that’s what Shaun just said, isn’t it? And if Shaun were to lie, well, then the world would be a much less happy place than I always assumed.

The BRIT Awards 2011 will take place some day next year.


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