Wednesday 6 June 2012, 11:02 | By

Microsoft phases out Zune brand in favour of Xbox Music

Digital

Microsoft

Not only is the Zune player dead, but it looks like the brand is for the chop too, with news via the E3 bash in LA this week that moving forward Microsoft will apply its Xbox brand to its music services, on both the Xbox itself and the Windows phone and PC operating systems.

Zune, of course, was originally the name for Microsoft’s somewhat lacklustre attempt to compete with Apple in the digital music player space. Despite some good reviews, the player was never launched beyond the US market, and was quietly phased out, though the Zune Marketplace, designed to feed content to the device, lived on via other Microsoft platforms.

But no more. Xbox Music is incoming, people. Get ready to be underwhelmed.

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