Ministry Of Sound yesterday announced an alliance with Sony Corp’s Omnifone-powered streaming platform Sony Entertainment Network to make its Hed Kandi compilations and singles available via a licensed streaming service for the first time. The new Hed Kandi channel will be promoted across the Sony Entertainment Network’s Music UnLimited platform worldwide as part of the deal.
Ministry Of Sound’s Tom Bulwer told CMU: “Our partnership with Sony and Omnifone allows us to reach a new truly global audience for Hed Kandi’s uplifting catalogue. Sony’s Music Unlimited service also enables us to introduce the Hed Kandi experience to our fans via a vast range of connected devices and mobile apps from wherever they are around the word. The service’s premium model also enables us to deliver our music in a way that is economically viable”.