Thursday 14 February 2013, 12:25 | By Andy Malt
Muzak rebrands as Mood
Canadian ‘sensory marketing’ company Mood Media recently completed the purchase of the Muzak company for US$345 million. And to celebrate it’s shedding the background-music-maker of its name, rebranding it as Mood. The company hopes the move will leave behind the perception that the company just makes cheesy instrumentals of pop songs for lifts.
CEO and Chairman of Mood Media, Lorne Abony said: “We are delighted to complete this transformative acquisition, which enables us to become a truly global leader in this space. We are excited and eager to begin realizing the significant growth opportunities and synergies in a combination that will benefit both our customers and our shareholders”.
Speaking to the New York Times, Abony added: “It’s the end of an iconic American brand … [but] the new brand signifies the integration of the company”, explaining that Mood Media employs “a team of music gurus, visual specialists, sound and scent-tech experts [to] develop compelling, consistent experiences that connect our clients with their customers”.
Basically, they make shops look, smell and sound such that you will want to buy stuff.