Thursday 14 February 2013, 12:25 | By

Muzak rebrands as Mood

Business News Marketing & PR

Mood

Canadian ‘sensory marketing’ company Mood Media recently completed the purchase of the Muzak company for US$345 million. And to celebrate it’s shedding the background-music-maker of its name, rebranding it as Mood. The company hopes the move will leave behind the perception that the company just makes cheesy instrumentals of pop songs for lifts.

CEO and Chairman of Mood Media, Lorne Abony said: “We are delighted to complete this transformative acquisition, which enables us to become a truly global leader in this space. We are excited and eager to begin realizing the significant growth opportunities and synergies in a combination that will benefit both our customers and our shareholders”.

Speaking to the New York Times, Abony added: “It’s the end of an iconic American brand … [but] the new brand signifies the integration of the company”, explaining that Mood Media employs “a team of music gurus, visual specialists, sound and scent-tech experts [to] develop compelling, consistent experiences that connect our clients with their customers”.

Basically, they make shops look, smell and sound such that you will want to buy stuff.

OR READ MORE ABOUT: | |

  • Playlist: CMU Approved in April 2015
  • Songs industry joins record business in shouting about safe harbours
  • IMMF follows Sony/Spotify contract leak with open letter to European policy makers
  • BBC Playlister’s Andy Puleston on supporting radio by cannibalising it
  • Hype Machine tackling payola blog posts
  • CMU Beef Of The Week #255: Rihanna v The Boy Wonder
  •