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New season of CMU Training courses announced
By CMU Editorial | Published on Monday 5 November 2012
Another season of CMU Training courses have just been announced. Run by CMU Insights, the training and research unit of CMU, there will be four one-day courses available over the next month.
The Social Media & Fan Engagement course on 14 Nov provides an overview of social media platforms in 2012, including which ones matter in music, how social media activity should be planned, managed and measured, and how artists, labels, managers and music brands can truly engage fans online.
The Music Rights course on 21 Nov provides a concise guide to copyright in the UK, including how intellectual property works, the basics of licensing and collective licensing, how rights are monetised, how the music rights industry is changing, and an overview of the piracy challenge.
The Promoting Music course on 27 Nov looks at how artists, labels, events and music companies can use media, social media and other platforms to reach, enthuse and engage fans. It includes an overview of the music media in 2012, a summary of the traditional record industry marketing campaign, insights on how to better engage media, ideas for alternative approaches to music marketing, and a beginners guide to social media tools.
The Future Of The Music Industry course on 4 Dec looks at the different ways music can be monetised, the different companies that unlock different revenue streams for artists, and the deals artists need to make to succeed. Starting with an overview of the traditional record deal, followed by insights into alternative revenue and investment streams, the course also considers the alternative deals that will be struck by artists and music companies in the future.
Bookings are now open for all courses, which are held in East London. CMU Business Editor Chris Cooke says: “In an ever changing industry, it’s important to pause occasionally, review where we are at, and look at current trends and best practice in both your own part of the music business, and across the wider industry. Our courses are a simple and cost effective way to do just that”.
CMU Insights will also soon announce a new evening course for music business professionals taking place over eight weeks and covering rights, deals, media, social media and ways to monetise music. More information about that new course will be announced soon.
