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Nielsen to end airplay monitoring in Europe
By Chris Cooke | Published on Monday 3 June 2013
American data company Nielsen has announced it will shut its airplay monitoring service in Europe on 31 Aug, according to Music Week.
The company says it has decided to end tracking airplay in Europe after “careful consideration”. The decision was presumably influenced by the competition the firm faces in Europe from London-based rival Radiomonitor. Nielsen’s airplay tracking in North America is not affected, nor is the company’s digital download data operation SoundScan International.
Confirming all this, Nielsen said in a statement “After careful consideration, Nielsen will no longer offer airplay monitoring services to clients in Europe. This will have no effect on digital download sales data and businesses in the USA and Canada will continue as usual. No other services are affected. Ensuring a seamless transition for our clients is our top priority and we will be working with them closely in the coming weeks”.
