Monday 22 June 2009, 17:44 | By

Single Review: Noisettes – Never Forget You (Universal/Vertigo)

Single Reviews

Noisettes

After the annoyingly infectious ‘Don’t Upset The Rhythm’, I approached ‘Never Forget You’ cautiously. But with the echoes of their previous single still fresh in my ears, it having been hideously over-played, the Noisettes’ third single from their second album, ‘Wild Young Hearts’, manages to change the band’s trajectory. Gone are the hipster beats and catchy chorus and instead they’ve been replaced with a 60s style pop track that lays bare the strong vocal talents of lead singer Shingai Shoniwa. If there’s one problem with ‘Never Forget You’, though, it’s that it’s possibly a little too simple. The song doesn’t really build towards anything. That’s not to say it disappoints, and when originally hearing it in the context of the full long player I remember thinking that this was a really strong album track. But ultimately it’s a weak choice for a single, even if it is refreshingly different to ‘DUTR’ – and there are so many stronger stand alone tracks on the album that could have also fulfilled that task. GM

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