Monday 3 December 2012, 11:44 | By

One Direction designing perfume

Brands & Merch

One Direction

One Direction are set to rival young Justin Bieber in the adolescent-boy-branded perfume game. The band will release their very first fragrance in 2013, having refined it over the past six months in collaboration with luxury scent experts Oliviann Beauty.

Confiding in fashion and beauty site WWD.com, Oliviann President Dana Kline said the purchase date for eau de 1D will fall in Autumn 2013. She also said it’ll be allocated first to places where One Direction happen to be touring, which makes sense.

OR READ MORE ABOUT:

  • Ne-Yo calls on American legislators to overhaul music licensing laws
  • Afrika Bambaataa signs to Sony/ATV
  • Indie festivals contributed a billion to UK economy between 2010 and 2014, says AIF
  • Full schedules now live for three of the CMU Insights @ The Great Escape strands
  • CMU Beef Of The Week #251: Leona Lewis v Syco
  •