Friday 4 October 2013, 11:02 | By

One Direction perfume a best seller

Brands & Merch Business News

One Direction

There have been lots of record sales stats doing the rounds this week, but we all know that what you’re really interested in is who has the biggest selling perfume of the moment? And it probably comes as no surprise to hear that that accolade belongs to One Direction, because who wouldn’t want to smell like a bunch of 20 year old guys?

The boy band’s ‘Our Moment’ perfume line has apparently become the fastest selling fragrance this year, while retailer The Perfume Shop has awarded the group its first ever Golden Perfume Bottle Award for being the fastest selling new brand in the 30 years it’s been trading. Further proof pop music and perfume is a perfect match; which is why ‘X-Factor’ is set to stage a “sniff-off” to eliminate the next round of hopefuls in this year’s contest (possibly).

Commenting on all this, Faye Langworthy of 1D’s management firm Modest! told reporters: “The success of Our Moment is something One Direction are very proud of. The incredible level of sales we’ve seen so far and the overwhelming feedback given by fans is a reflection of the band’s involvement in every stage of its creation and their desire to make a personal and unique product for their fans”.

Yes, that’s right, the 1D boys were involved in every stage of its creation. Though Ed Sheeran wrote the words on the bottle.

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