Birmingham alt troupe Peace have struck a pact with Columbia Records, signing to the Sony Music division for the release of their tbc debut album.
The quartet have this singular take on the deal: “Signing with Columbia means that we are going to pour our everything over the next whatever into creating a record and basically no one can stop us. Not reality, nor consequence. It’s a bit like getting knocked up. We just had some unprotected sex with Columbia and we’re keeping it”.
As the deal was confirmed, an in-your-face poster featuring the band appeared on a billboard sign in their home town. Peace explain: “We demanded a billboard from the label kind of as a joke and they 100% pulled through. It’s one of those moments where the joke goes just far enough before someone gets hurt. No one is hurting”.
You can check out that very billboard here – and listen to ‘Li’l Echo’, as forms the B-side to the band’s first single ‘Follow Baby’, here: