Perez Hilton has reportedly been offered $20 million for his website, PerezHilton.com, according to Gawker.
The deal has apparently been proposed by Avid Life Media, who paid the same amount for HotOrNot.com in 2008. The deal would see Hilton, real name Mario Lavandeira, paid $18 million up front, plus a further $2 million a year later.
Avid Life Media would apparently bring in fellow celebrity gossip blogger Zack Taylor and Nik Richie, who runs adult gossip site TheDirty.com to operate the site, with Gawker speculating that the PerezHilton.com URL would used as a “sort of massive traffic-forwarding address to a new gossip site”.
No word yet on whether Perez plans to cash in.