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Primary Wave appoints Cee Lo as CCO
By CMU Editorial | Published on Monday 6 August 2012
Cee Lo Green has been announced as Chief Creative Officer of Primary Wave Music. The singer is already signed to the US management and publishing company, but will now be a “true partner” in the firm, or so says CEO Larry Mestel.
He told The Hollywood Reporter: “We’ve formed this incredible personal bond in two years, and Cee Lo is very excited and participatory in our business, so we wanted to do it in a bigger way and give him a piece of the company”.
And Green’s role? “It will be very high level – artists can plug into him for advice, he may look at artwork or write with an artist. It covers the myriad things that he can potentially do”. Good times.
