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Randy Jackson showcases new musical Elmo toy
By CMU Editorial | Published on Wednesday 21 September 2011
Grammy-winning producer and ‘Idol’ judge Randy Jackson has put his name behind an exciting new bit of music technology, erm, an interactive singing Elmo toy made by Playskool. Well, why not?
The Sesame Street toy sings songs, will hit a special drum kit or tambourine if placed on his pad, and will react if its owner plays on a special toy guitar or keyboard (both sold separately, obviously). The musical toy was first demoed earlier this year (see the YouTube video below), but was properly launched by Jackson in New York yesterday.
Says the ‘Idol’ judge: “I’m always on the lookout for the next big thing and I’d say that this holiday season Let’s Rock! Elmo is in it to win it! Singing and dancing come naturally to children and I’m a big fan of toys like Let’s Rock! Elmo that help nurture that innate love for music”.
The toy sings special Elmo songs, six of which are pre-programmed into the doll. I don’t know whether additional songs will be available to download; they’re missing a trick if not.
Here’s the demo from this year’s Toy Fair back in February:
