Thursday 9 August 2012, 11:06 | By

Rihanna deemed too sexy to represent Nivea

Brands & Merch

Rihanna

Skincare brand Nivea has ended its professional relationship with Rihanna, having apparently realised too late that the oft-nude R&B star (and author of ‘S&M’ and ‘Rude Boy’) wasn’t the right representative for its familial image.

Citing the er… subtly provocative Nivea campaign Rihanna fronted in 2011 as evidence, the new CEO of Nivea owners Beiersdorf, Stefan Heidenreich, has said to German newspaper Welt: “The advert starring Rihanna was a no-go. I do not understand how Nivea can be brought into association with Rihanna”.

He adds: “Nivea is a company which stands for trust, family and reliability”.

Rihanna’s retort to publication of the quotes was to post a photo of Heidenreich via Twitter with the note “no caption necessary”.

OR READ MORE ABOUT: |

  • As figures confirm 2014 was challenging for the record industry, will 2015 be better than “flat”?
  • “Broke” Kim Dotcom pushes for access to more of his frozen assets
  • Target will still sell music, despite rumours it was concerned over Friday release day
  • Clara Amfo to get daytime show on Radio 1 as Fearne Cotton bows out
  • Kelly Clarkson unwittingly covers Tokio Hotel
  •