Business News Deals Labels & Publishers

Scooter Braun signs Psy to “make history”

By | Published on Thursday 6 September 2012

Psy

Justin Bieber’s manager Scooter Braun has signed South Korean pop star Psy, real name Park Jae-Sang, to his label, Schoolboy Records. In a video confirming the news, Braun said that he hoped that they could “make history together and [for Psy] be the first Korean artist to break a big record in the United States”.

Psy is already hugely popular in South Korea, where he has released six albums, and he came to the attention of the wider world earlier this year with the release of the video for his track ‘Gangnam Style’, which became a viral hit on YouTube, racking up over 105 million views since July.

Speaking to MTV yesterday, Braun said: “There is one reason to do this deal… to be a part of history, to do something no one has ever done before. Psy is a guy you want to root for. I LOVE UNDERDOGS”.

And now let’s just get on with the main thing all of us are here for, and watch the ‘Gangnam Style’ video again:



READ MORE ABOUT: |

GET CMU NEWS BY EMAIL DAILY FIND OUT ABOUT UPCOMING CMU EVENTS