I’m no Charles Dickens expert, but I’m pretty certain that when he wrote ‘A Christmas Carol’ in 1843, what he really had in mind was Snoop Lion playing Scrooge and David Beckham cast as the Ghost Of Christmas Present, and now, thanks to Adidas, that dream has become a reality.
Yes, the sporty brand has posted a video online entitled ‘The Cautionary Tale Of Ebenezer Snoop’ in which the rapper and a mainly animated cast of other Adidas brand pushers recreate the classic Victorian festive tale. Well, there are ghosts at Christmas. You can first enjoy the Snoop monologue, animation from Beavis & Butthead artist JJ Sedelmaier and cameos from Beckham, Derrick Rose and Rita Ora, on YouTube, and then use your Facebook profile to make a personalised version of the adventure.
It’s not as terrible as it sounds. Well, it is, but hey, Snoop, Beckham and a hidden agenda to sell overpriced sportswear, I bet you’re curious, right? Let that be a cautionary tale about the dangers of reading brand partnership stories, and then go watch it all below.
But first a quote from Adidas Brand Marketing Director Christy Kilmartin: “The Adidas Ebenezer Snoop Holiday Campaign offers a digital alternative to the normal holiday card in true Adidas style. We wanted to create a legitimate solution to Holiday gift-buying – using our diverse portfolio of Adidas icons who resonate with all gift-givers, young and old. With our Adidas take on a traditional Holiday story, we have created something truly funny and relevant, and using Facebook, offered consumers a way of sharing holiday spirit in way fit for 2012″.