Wednesday 8 July 2009, 11:54 | By

Sony relaunch Deconstruction

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Sony Music has announced it will relaunch its dance imprint Deconstruction Records, seemingly because they reckon all things dance music are on the rise once more. Deconstruction was founded as an indie in 1987, and bought by BMG in 1993. The major kept the label, and its Concrete imprint, running as its main dance music division until 2001. The brand fell into Sony Music’s ownership, of course, through their merger with and subsequent acquisition of BMG.

Among the artists Deconstruction worked with over the years were M People, Black Box, Way Out West, Sasha, Republica, N Joi, and, via Concrete Recordings, Lionrock and Death In Vegas. They also released some mid-nineties Kylie, of course, including, in my most humble of opinions, some of her finest work to date.

The all new Deconstruction is a JV between Sony and London-based Three Six Zero, whose label management division already provides services to a range of independent dance labels. On Sony’s side the operation will be headed up by A&R VP Mike Pickering, who was, of course, a member of one of the original Deconstruction’s biggest commercial successes, M People.

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