SoundScan may be under reporting US vinyl sales
By CMU Editorial | Published on Wednesday 26 October 2011
US record sales tracker Nielsen SoundScan, like the Official Charts Company in the UK, is reporting a rise in vinyl sales this year. However, says Vince Slusarz, owner of New York-based vinyl pressing plant Gotta Groove, sales may be even higher than claimed.
Speaking to the New York Times, Slusarz said: “SoundScan only [logs] about 15% [of sales, because] the majority of the stuff we press, it doesn’t even have a barcode”.
Last year SoundScan reported 2.8 million vinyl sales, up from 2.5 million in 2009. This year the organisation says the increase could be as much as 40%, to just under four million. However, if Slusarz is correct, and the same is true across the entire range of vinyl sold in the US, sales could actually be as high as nineteen million.