Spotify/Virgin partnership due to launch imminently
By CMU Editorial | Published on Monday 9 May 2011
The Telegraph last week quoted a source as saying Spotify had done a deal with Virgin Media and that the two companies will launch a new digital music offer shortly. Look, here’s the source saying that: “The service will be launching imminently – definitely within the next three months. Virgin is very keen to roll out the service but only when it’s right”.
As previously reported, Virgin is keen to add a ‘comes-with-unlimited-music’ option to its internet packages, and had hoped to launch its own all-you-can-eat MP3 download service. But when most of the majors expressed concerns about such a thing, the company started looking into offering some kind of unlimited streaming package, and has reportedly been in talks with Spotify about it powering such a service since last year.
The Telegraph’s source continued: “It looks really good. Virgin is meeting with music label executives at the moment to discuss the finer details. The company feel like it has lost a bit of face having failed to get all four music labels on board with its original unlimited subscription plan – and so wants to be double sure that it gets its music offering right first time around”.