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Sugababes sign to Sony/RCA

By | Published on Thursday 7 July 2011

Sugababes

Last month’s report by the Sunday Mirror that the current Sugababes were about to sign to Sony Music have been confirmed. The group will now release through Sony’s RCA, the group’s management company Crown saying that the label’s “passion for the music” and “enthusiasm for the talent” were the clincher. Presumably this means Island no longer had either, though the fact former Island A&R Nick Gatfield, who originally signed Subagbabes, is now at Sony presumably played a part.

Anyway, Crown’s Managing Director Mark Hargreaves told reporters: “With Island Records, we enjoyed an extremely long and successful relationship, establishing Sugababes as a band whose name has for the past decade become a bi-word throughout Europe for hit records. Our decision to strike a deal with Sony came because it was important for us to treat this as a new chapter in the band’s lifespan and to factor in all of the key elements that are essential to make any signing the right one; a passion for the music, enthusiasm for the talent, and a belief in the team to deliver. In Sony we found all of these qualities”.

The aforementioned Gatfield added: “When we learned of the chance to sign Sugababes, we saw a great opportunity to work with [their management] Crown and continue to build on the band’s legacy of successful hit-making. I believe we have an exciting future together operating through a new joint-venture model which incorporates the excellent creative skills of Mark Hargreaves and Sarah Stennett at Crown combined with the marketing and promotional assets that Charlie Lycett and the RCA team have to offer”.

The first Sugababes single under the new deal will be released on 5 Sep.



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