Coke in the US has confirmed a “long term partnership” has been struck up with Taylor Swift, because, you know, you can’t eat pizza without a can of Diet Coke. Swift will appear in TV, print and online advertising peddling the fizzy syrup this spring.
Says Coke’s Katie Bayne: “Taylor’s unmatched business savvy, talent and drive to succeed are an inspiration to everyone. She’s an extraordinary individual and a wonderful symbol of achievement. Taylor tells us that every day Diet Coke plays a small part in helping her stay extraordinary. It’s one of the many reasons she’s the ideal partner to represent our brand”.
Meanwhile Swift has assured us all of the crucial role Diet Coke plays in her life, revealing: “I’ve said for years that Diet Coke just ‘gets me’ and my lifestyle”. Which finally explains the big Taylor Swift/Harry Styles split – he’s a Pepsi Max boy for certain.
SIGN UP HERE for free CMU music news in your inbox every week day with the CMU Daily