Wednesday 6 April 2011, 11:09 | By

TGE Previews: Truck Festival case study

The Great Escape 2011

The Great Escape

Every day in CMU this month we’ll be previewing a different session taking place at this year’s CMU-programmed Great Escape convention, which takes place from 12-14 May at the Brighton Dome. And today, another new strand that will appear in the TGE programme for the first time this year. On the Friday morning we will be presenting three case study sessions, which will focus in on specific companies and projects.

And the first case study to announce is particularly exciting – we will be chatting one to one with Robin Bennett, co-founder of the Truck Festival, about the history of his truly grass-roots music enterprise, from the festival’s origins, through the Truck record label, and to the more recent launch of Truck America and the opening of a record store in Oxford. Bennett runs one of our very favourite festivals, as well as a whole host of other great grass-roots music projects, achieving considerable success while keeping it very real. We want to know how he does it, and will find out with this case study session.

The Truck Festival case study session takes place on the second morning of the convention, Friday 13 May. To get your full delegates pass for just £125, register now at escapegreat.com

For details of advertising opportunities still available at The Great Escape this year click here: escapegreat.com/about/sponsorship-opportunities

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