Wednesday 27 April 2011, 12:27 | By

TGE Previews: Understanding your audiences in changing times

The Great Escape 2011

The Great Escape

Every day in CMU this month we are previewing a different session taking place at this year’s CMU-programmed Great Escape convention, which takes place from 12-14 May at the Brighton Dome. And this year, once again, PRS For Music will be taking over the Pavilion Theatre on day one of the convention and producing and presenting a whole strand of great sessions, including this one on understanding your audience.

The music world is changing at a pace and it can be difficult to keep up. The way bands and fans interact, the way people discover music and the insatiable appetite of fans for 24/7 content put pressure on creators. Kicking things off, James Bates and Paul Lee of consultancy firm Deloitte will present research predicting the future of the media and entertainment sectors. A panel of music and media experts – music industry author Brian Southall, Fanshake’s Dana Al Salem, Planet Rock’s Jonathan Arendt, Audioboo’s Mark Rock, and Steve Machin from StormCrowd, led by Deloitte’s Paul Lee – will then discuss how they are changing to meet their audience’s needs, and how you can too.

This panel takes place on the Thursday of the convention. To get into it, plus to attend all the other great panels, sessions, parties and gigs taking place at The Great Escape this year, get your delegates pass from escapegreat.com.

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