Media

The Sun will launch paywall in August

By | Published on Tuesday 14 May 2013

The Sun

The Sun has announced that it will put a paywall around it’s website on 1 Aug. News International chief Mike Darcey indicated that his company’s tabloid would follow its broadsheet, The Times, down the paywall route at some point this year back in March.

Access to the tabloid’s site will be £2 per week. Incentives that, News International hopes, will persuade subscribers to pay up will include “exclusive offers and promotions” and, perhaps more importantly, Premier League football highlights, which former BSkyB COO Darcey secured exclusive online rights to in a deal back in January.

A number of the UK’s national newspapers are now charging, or moving towards charging, for their web content, after years of offering online news and editorial free of charge. It remains to be seen if the strategy helps reinvigorate the British newspaper sector, that has been struggling for a few years now as print revenues slide but web-based income remains relatively modest, despite most papers boasting much bigger audiences online than they ever did in print.



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