Talking of so called kitemarks, the Society Of Ticket Agencies And Retailers is launching one too. The new STAR mark comes as the ticketing body launches research that shows that 10% of people have been affected by ticket fraud in the UK.
The study also found that 10% of those interviewed would buy tickets from any website that “looked genuine” and that the same amount said they’d never think to check a service’s authenticity before buying tickets. The new STAR logo will be given to “reputable ticket outlets” that adhere to the trade body’s code of conduct.
STAR’s Jonathan Brown told reporters: “It is the show of strength that the entertainment ticketing industry has been waiting for. Ticket fraud is an industry-wide problem and we needed an industry-wide solution to tackle it head on. By introducing a ticketing industry kitemark, much like the trusted ABTA symbol consumers see when they book with reputable holiday companies, we can give the buyer confidence that they are getting the genuine article”.
The new kitemark is backed by other key bodies in the live entertainment space, including the Concert Promoters Association, the National Arenas Association and The Society of London Theatre.
Sections: Music Business | Tags: STAR
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