Brands & Merch

Timberlake announces partnership with MasterCard

By | Published on Tuesday 30 April 2013

Justin Timberlake

Justin Timberlake has announced a new brand partnership with MasterCard, him being a long-term advocate of debt. The deal will kick of this weekend with an exclusive show in New York for MasterCard customers (not all of them, they’ll have to apply for tickets), with other events, experiences, co-created content and “consumer engagement opportunities” planned. And to think, pop stars used to have to make do writing and performing pop songs; pity the 1980s pop act who never got to participate in a consumer engagement opportunity.

Said Timberlake: “I’m thrilled to be a part of a collaboration that offers me the opportunity to connect and engage with fans and bring them closer to the music. MasterCard is a respected global brand and I look forward to working with them to bring something truly unique to their cardholders”.

While the man from MasterCard, CMO Alfredo Gangotena, added: “When people think about access to music and entertainment, we want them to think of MasterCard. We’ve had a role in this space for some time but are now looking to really put a stake in the ground and we’re doing so by tapping into one of the most prominent global entertainment and business minds, Justin Timberlake. We’ve got some amazing things up our sleeves and know that cardholders and fans will be thrilled”.

Which is all very exciting. I mean, imagine if Justin can do for MasterCard what he achieved for MySpace.



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