Friday 8 February 2013, 12:45 | By Chris Cooke
Timberlake partners with Bud Light
Darn you Timberlake, rendering our mockery skills redundant by releasing statements related to your new brand partnership with Bud Light Platinum so ridiculous, they need no additional mocking.
Take it away Justin, aka Creative Director of the Bud Light spin-off brand: “Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I’m doing”.
But Justin, what does Paul Chibe, VP Marketing for brewer Anheuser-Busch, think? “Justin Timberlake is one of the greatest creative minds in the entertainment industry, and his insights will help us further define Bud Light Platinum’s identity in the lifestyle space”.
Maybe we’ll redirect effort that previously went into mocking brand tie-ups into further defining CMU’s identity in the lifestyle space.