The people behind Turntable.fm, the website that allows users to play music to a bunch of other users over the net, and which enjoyed quite a bit of hype after launch before licensing issues forced them to block out anyone outside the US, have launched a new digital music service called Piki.
According to Hypebot, Piki is similar to Pandora-style music services, in that it is much more passive than Turntable.fm, providing a stream of music geared towards a user’s tastes, though in line with the original service relies heavily on recommendations and favourites of a user’s friends when deciding what music to play.
Asked how Piki fits into an increasingly crowded market place for digital music providers, Turntable.fm chief Billy Chasen told TechCrunch: “There’s still demand to listen to music that’s powered by other people, instead of an algorithm like Pandora. But instead of having it in very real-time, in a room like Turntable, we are providing a laid-back experience with Piki”.
The new service is in invite-only beta at the moment, and is likely to be a US-only service when it goes live. The new spin-off service from Turntable.fm follows the launch in October of a new web service for EDM fans called djz.com by Chasen’s co-founder Seth Goldstein.