This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Digital
Twitter appoints music partnerships manager
By CMU Editorial | Published on Thursday 27 October 2011
A former social media exec at Disney’s music company has been hired by Twitter in the US to handle music partnerships. Tatiana Simonian will work in the micro-blogging service’s Content & Programming team, which is headed up by Chloe Sladden, a former Current TV VP.
According to Billboard, Sladden’s team is looking to encourage music, TV, news, sport and other entertainment companies to more prolifically integrate Twitter into their output. One high profile partnership already struck up by Sladden’s team will see Twitter voting added as an option on the US version of ‘X-Factor’.