Twitter appoints music partnerships manager
By CMU Editorial | Published on Thursday 27 October 2011
A former social media exec at Disney’s music company has been hired by Twitter in the US to handle music partnerships. Tatiana Simonian will work in the micro-blogging service’s Content & Programming team, which is headed up by Chloe Sladden, a former Current TV VP.
According to Billboard, Sladden’s team is looking to encourage music, TV, news, sport and other entertainment companies to more prolifically integrate Twitter into their output. One high profile partnership already struck up by Sladden’s team will see Twitter voting added as an option on the US version of ‘X-Factor’.