Thursday 27 October 2011, 11:22 | By

Twitter appoints music partnerships manager

Digital

Twitter

A former social media exec at Disney’s music company has been hired by Twitter in the US to handle music partnerships. Tatiana Simonian will work in the micro-blogging service’s Content & Programming team, which is headed up by Chloe Sladden, a former Current TV VP.

According to Billboard, Sladden’s team is looking to encourage music, TV, news, sport and other entertainment companies to more prolifically integrate Twitter into their output. One high profile partnership already struck up by Sladden’s team will see Twitter voting added as an option on the US version of ‘X-Factor’.

OR READ MORE ABOUT: | |

  • Lords pass proposed secondary ticketing regulations
  • Sankeys boss on US club closures, first ever Sankeys festival
  • Spotify goes into profit in France
  • Billy Bragg apologises to Taylor Swift, offers “full support” in “fight for transparency”
  • AC/DC ‘don’t have to fire’ Phil Rudd
  •