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Universal announces new high quality audio releases

By | Published on Monday 7 October 2013

High Fidelity Pure Audio

Just because previous efforts to persuade music fans to re-buy their favourite albums in a super quality audio format haven’t really achieved much, well, that’s no reason not to have another go at it, is it?

And so Universal Music announces High Fidelity Pure Audio, a new stack of physical record releases that use Blu-ray technology to “deliver the ultimate listening experience to the user”. There will be “no compression, no compromise” on the new releases, though if buyers feel like compromising and experiencing a little compression, each release will come with a download code that enables them to access the same music in MP3 format.

Music by Amy Winehouse, Bob Marley, Nirvana, Queen, The Rolling Stones and Stevie Wonder, plus a bunch of classical and jazz albums, will be available in the new format, with the first releases coming later this month.

Universal’s Global Head Of New Business Olivier Robert-Murphy told CMU: “We are very excited about the potential for High Fidelity Pure Audio, allowing music lovers to experience the work of artists in a way that has never before been possible. Once you hear High Fidelity Pure Audio you can feel the full richness and depth of an artist’s vision”.



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