Universal Music yesterday announced the launch of a new direct-to-fan unit which will build on the platform of Digital Stores, the music-focused e-commerce company acquired by EMI in 2010, and now part of Universal via its acquisition of the EMI record company last year.
The Digital Stores technology will become the standard in-house e-commerce set up for the major’s artist music stores. The new unit will be headed up by Digital Stores founder Russel Coultart, who becomes VP Global D2C at Universal, reporting into the mega-major’s global digital supremo Rob Wells.
Says Wells: “Digital Stores know better than anyone how to run first rate and profitable artist and label digital stores and their D2C technology is the best we’ve ever seen. We’re really pleased to bring them into Universal Music so we have a strong and experienced partner in this important area for our artists and our business”.
While Coultart added: “With Universal Music’s incredible artists, people and assets, the D2C opportunity for the company around the world is immense and everyone at DSL is very excited about the possibilities ahead of us. We’re already exploring some great ideas with our new colleagues and the strength of UMG allows us to deliver an even more effective and seamless service to all of our partners”.
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