Tuesday 26 March 2013, 12:01 | By

Universal partners with Bang & Olufsen

Brands & Merch Deals Labels & Publishers

Universal Music

Following the announcement last week that indie band Mew had done a deal with Bang & Olufen’s B&O Play brand, mega-major Universal has now announced a similar partnership. The first project under the deal will be between the audio company and UMG’s Deutsche Grammophon classical label at an event at Fabric in London on 8 Apr.

Bang & Olufsen CEO Tue Mantoni told CMU: “We are extremely proud to join forces with Universal Music, and to make common cause for excellent sound with a global leader in recorded music. Universal Music works with some of the greatest artists and labels of all time, and they share our mission of bringing people musical experiences that are as close to the original as possible”.

Meanwhile Universal Music Group International CEO Max Hole added: “We’re very pleased to be teaming up with Bang & Olufsen. Our artists are driven by excellence in creating their music while Bang & Olufsen stand for excellence in listening to and enjoying music; we’re very excited about what we can achieve by working together”.

More information here.

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