Tuesday 2 June 2009, 11:46 | By

Universal to sell lyrical t-shirts via Asda

Brands & Merch

Those who know me will be surprised to hear this, given by worldwide reputation as a leader in the latest cutting edge fashion trends, but as I write this I am wearing a George jumper. And George trousers. And some George trainers. Oh dear, I’ve only just realised my entire outfit is from Asda.

Well, good news for those who only buy clothes on their weekly grocery shop, you will soon be able to buy yourself clothing from the music publishing industry’s latest foray into fashion. Yes, Universal Music Publishing is the latest music publisher to see the cash potential of printing lyrics from popular pop songs onto t-shirts and whatnot, and they have entered into a deal with Asda to bring their lyrical clothing to the masses.

Lyrics from The Cure’s ‘Lovecats’, Thin Lizzy’s ‘The Boys Are Back In Town’, Hard-Fi’s ‘Living For The Weekend’ and Steppenwolf’s ‘Born To Be Wild’ are among those that will appear on the lyrical clothing to be stocked as part of Asda’s George range. And with this partnership, people who buy the lyrical t-shirts will be able to download a copy of the featured song via the George.com website for free.

Confirming the new partnership with the supermarket giant, Universal Publishing’s business development man Simon Mortimer told reporters: “We are delighted to have entered into this unique partnership with the hugely successful George at Asda range. Working with one of the best known, mainstream fashion brands is great news for the writers and artists we represent and this concept, which gives consumers a range of highly original clothing as well as a free song download, is a very compelling offering”.

George’s Fiona Lambert added: “Slogan t-shirts are extremely popular with all our customers especially our male shoppers. We are offering them a piece of nostalgia through lyrics from their favourite artists like Kiss and Hard-Fi, making the ideal Father’s Day gifts”.

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