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Digital
VEVO rejigs UK team
By CMU Editorial | Published on Monday 16 July 2012
Music video site VEVO last week announced a rejig of its UK team, which will see two UK-based directors leave, and the London office report into the firm’s SVP Of International Nic Jones, who will have direct responsibility for the British market as well as overseeing the service’s global expansion. MD Sales & Operations Jonathan Lewis and Commercial Director Jonathan Lewen are departing.
Jones told CMU: “When we launched VEVO in the UK just over one year ago, we were very focused on the sales side of the business and growing VEVO’s revenue through brand partnerships. While sales is a core focus, our business in this important market has expanded quickly in all areas – content & programming, business development, ad operations and finance & administration. As in the US, it’s important that VEVO build a lasting scalable business whilst always responding to our customer’s needs by creating UK specific repertoire and partnerships”.
He continued: “To this end, we’ve created over 20 episodes of original music programming and live events featuring artists like Jessie J, Kasabian, Rita Ora, Labrinth and Usher to name a few. These innovative programs have helped create a powerful new music brand in the UK reaching roughly ten million viewers each month. As we forge ahead, we look to grow our business, and to build 360 music partnerships in the broadcast and cable arena as well as complementary consumer lifestyle outlets”.
