Warner UK have promoted Paul Craig, previously GM of Atlantic Records, to the new job of SVP Artist Partnerships, which will see him getting involved in any ’360 degree’ style relationships the major’s UK labels have with their artists, which means he’ll be working on live, merchandising, brand partnership and sync right type projects.
Those are traditionally areas that artist managers might have more involvement in, which is presumably why Craig has been chosen for the role. Prior to joining Warner he managed the likes of Then Jerico and INXS, and also co-founded the now MAMA Group owned management agency Supervision.
Warner UK top bloke John Reid says this: “As soon as we identified the need for this role, it was obvious to us that we already had the ideal candidate. Paul has spent his whole career finding and developing creative and commercial relationships for his acts. Over the past 18 months, his unique perspective has been invaluable in helping us to formulate our artist services strategy. By allowing him to focus on that full-time, I believe we will unlock even greater potential to create career-defining partnerships with our artists”.
Craig himself added this: “I’m extremely excited to be leading our cross-label artist partnerships efforts. Since I arrived at Warner Music in 2007, the company has demonstrated a clear commitment to building skill-sets that create added value for our acts. By tapping into the network of specialists we now have around the world, and by harnessing what has already been put in place here in the U.K., we have a solid foundation for growth in this area. I look forward to building on that and helping to take the company to the next phase in its evolution as an artist services company”.
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