Friday 24 February 2012, 11:59 | By

Warner makes digital strategy appointments in Europe

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Warner Music

Warner announced two internal promotions yesterday to its digital strategy team. London-based Leanne Sharman, former UK boss for the legit Napster, who has worked in business development roles at Warner since 2008, will become VP and MD for Digital Strategy & Business Development on the recordings side of the major’s business, with an EMEA remit. Meanwhile Stockholm-based Jacob Key will become a VP for the same unit with a specific Europe focus.

Both will report to Warner’s New York-based EVP Digital Strategy & Business Development Stephen Bryan who said: “Europe has been leading the development of several of the most important new growth areas in the industry’s digital evolution. These promotions not only solidify our European digital business development team, but also ensure that the expertise we have in the region is informing our broader global strategy”.

He added: “Leanne’s wide-ranging experience, commercial acumen and impressive track record in negotiating transformational deals, all mean she is well-placed to help shape the next phase of our digital innovation. At the same time, having been instrumental to the development of many of our Scandinavian subscription partnerships and telco ‘bundle’ deals, Jacob will now be applying his invaluable knowledge and strategic insight to accelerating the growth of those models throughout Europe”.

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