Warner Music have announced that their hitherto unheard of ‘direct-to-consumer sales platform’ (just watch them now find a story in the CMU archives where we reported on it) will be adding gig ticket sales to the mix. This means that Warner artists using the major’s proprietary sell-through system will now be able to sell tickets alongside merchandise and tunes. What will they think of next, those crazy Warner Music digital boffins.
The new ticket service is powered by CrowdSurge, and has already been used by Pendulum. Biffy Clyro also used it for their previously reported combined tickets and downloads promotion, where fans buying both a ticket and download bundle of forthcoming single ‘Many Of Horror’ were entered in to some sort of competition.
Commenting on the new ticketing service, Warner Music’s SVP of Artist Partnerships said this Paul Craig: “Our complete direct-to-consumer solution empowers artists to continually communicate with their audience, across a wide range of activities, via one destination. Our platform’s seamless integration with CrowdSurge’s first-class technology will help create unique commercial and creative opportunities with products and experiences fans won’t find anywhere else. We continue to develop our ability to partner with acts across all aspects of their careers and these sites are a perfect example of how we provide expertise and resource to deepen the connection between artist and fan”.
CrowdSurge top man Martyn Noble added: “We are immensely pleased that Warner Music UK chose the CrowdSurge integrated service, positioning themselves at the cutting edge of technology utilisation and completing the full D2C service offering. The deal marks a definitive leap forward in bringing the artists closer to their fan base through one platform in a commercial environment that is both trusted and ethical”.
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