This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
And Finally
Watch The Throne video premieres, though not in Shoreditch
By CMU Editorial | Published on Friday 10 February 2012
Since the first showing of any high-profile new music video has to be a big ‘event’ these days, it makes semi-sense that Kanye West and Jay-Z’s new ‘Watch The Throne’ clip, ‘Niggas In Paris’, ended up being projected in cinema-sized proportions onto the concrete façade of Shoreditch High Street Station in East London yesterday afternoon.
Though this was the somewhat limp culmination of an afternoon’s worth of hype and speculation stemming from this cryptic image, which circulated online and seemed to indicate that something ‘Watch The Throne’ related was taking place in the Shoreditch locale (actually, CMU HQ is in the middle of that photo, making us wonder if we’d accidentally invited Kanye and Jay round for tea and then forgotten to buy any biscuits).
As people speculated online as to what the cryptic message might mean, one of the more ironic rumours, as initiated by The Quietus, included that Kanye was set to perform at Chariots, the gay men’s spa across the road from Shoreditch Station. Chariots then began trending on Twitter. Silly Twitter.
After all that, the station side screening was always going to be a bit of an anti-climax. All the more so given the video actually premiered online before the open-air preview began. And talking of said video being on YouTube, without any further fuss – bar a warning that it contains potentially hazardous flashing lights – here’s the promo in question.
