Rob Wells, the big digital man at Universal Music International, has been promoted to a new role as the big digital man for the whole of the Universal Music Group. His new job title will be President of Global Digital Business.
It’s been known for a while that Wells would follow Lucian Grainge in relocating from London to America, albeit based on the west coast, with a new group-wide job. Grainge, of course, recently moved Stateside when he was promoted from his role as chief of Universal Music International to co-CEO of the whole company.
That said, Wells will actually report to Zach Horowitz and Max Hole – COOs for UMG and UMG International respectively – in his new role. He will work closely with all Universal Music divisions on digital strategy, and liaise directly with all of the major’s digital partners. Group wide, he’ll be charged with the task of looking for new revenue-generating digital opportunities.
Wells himself told CMU: “UMG possesses a portfolio of world class artists and brands, and this new position presents a tremendous opportunity to help define new and widening opportunities for them on a global basis. I am thankful to Lucian, Zach and Max for their continued support. UMG has been on the leading edge of the digital music business and I look forward to creating and advancing initiatives that will keep us at the forefront of this developing marketplace”.