Wu Lyf angry after their music is used in Toyota ad
By CMU Editorial | Published on Wednesday 14 November 2012
Indie band Wu Lyf have expressed anger at Toyota after their song ‘Heavy Pop’ was used in an advert for the company’s GT86 car without their knowledge. Particularly as the content of the ad – men enjoying driving their GT86s while their wives sob at the price – comes across a bit on the sexist side.
In a post on Facebook, one member of the group wrote: “To anybody interested as to why we are featured in a Toyota advert, we too are interested to know why our music is featured in a sexist sports car advert that encourages men to live out their ‘inner chauvinist’. We have not consented to this, we have not earned a penny from this and on behalf of the band I am fucking angry about this. Wouldn’t have minded so much if it was for a Lamborghini”.
Toyota hasn’t yet responded, but to be fair the company has had a lot on its plate this week. The Advertising Standards Agency has banned another ad for the Toyota GT86 after it was accused of encouraging dangerous driving, according to Marketing Week. Plus the firm has had to recall 2.7 million cars due to a problem with steering wheels. All in all, you could say it’s not been Toyota’s best week ever.
Anyway, you can watch the offending Wu Lyf-featuring advert here: