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Digital
YouTube subscription channels launch
By Chris Cooke | Published on Friday 10 May 2013
As expected, YouTube has unveiled a portfolio of subscription channels, 53 in total, over 30 of which will be accessible to UK-based users.
An extension of the video site’s content partnership programme, where the Google-owned business partners with celebrities, media and brands to create original content, it’s been known for a few months that the company was looking to go beyond its ad-funded free-to-view model with some of those channels, and to introduce subscriptions.
Baby First Plus, TNA Wrestling and comedy.tv are amongst the services UK users might want to access, with monthly subscription fees set at between £1.49 and £3.49.
Say the Googlers: “Today, there are more than one million channels generating revenue on YouTube, and one of the most frequent requests we hear from the creators behind them is for more flexibility in monetising and distributing content. We’ve been working on that and wanted to fill you in on what to expect. Starting today, we’re launching a pilot program for a small group of partners that will offer paid channels on YouTube with subscription fees starting at $0.99 per month”.
