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Digital
YouTube to revamp homepage, host original content
By CMU Editorial | Published on Friday 8 April 2011
YouTube is planning a new look homepage, according to the Wall Street Journal, which it hopes will make it easier to navigate content on the video platform. The new look will include thematic channels that group together content, things like arts, sport and so on.
It’s also thought YouTube will launch five premium channels which will carry professionally-produced original programming, moving the Google video service more into TV-style territory.
It’s reported that Google will set aside a $100 million budget to fund the creation of original content, which would be quite a development, given the big tech firms have, in the main, been nervous about speculatively investing in unproven content formats in the past.
