CLICK FOR THE COLUMNS INDEX | CLICK FOR THE FEATURES INDEX
 
It’s all about the brand partnerships these days – artists love to collaborate with like-minded brands with complementary passions (and big cheque books) – we review the deals
Howdy Partner #9: Shut up and tell me I have a nice smile
Howdy Partner #9: Shut up and tell me I have a nice smile

19 September 2013

Part of the inspiration for launching this column was the increasing frequency with which the bizarre and ill-judged quotes attached to musical brand...

Howdy Partner #8: Sometimes it’s as easy as being amazed by food
Howdy Partner #8: Sometimes it’s as easy as being amazed by food

24 July 2013

So, since our last look through the latest brand partnerships, we’ve seen a big one kick off, to varying success. Launching a new...

Howdy Partner #7: Let's engage ourselves silly
Howdy Partner #7: Let's engage ourselves silly

30 May 2013

A big part of the brand partnership is 'engagement'. It's a cold and clinical way of saying that the result of any partnership...

Howdy Partner #6: It’s not all soft drinks and mint-sweetened milk, you know
Howdy Partner #6: It’s not all soft drinks and mint-sweetened milk, you know

24 April 2013

Well, it’s been quite an exciting time in the world of music and brands over the last few weeks. This month the two...

Howdy Partner #5: Brand partnerships as art
Howdy Partner #5: Brand partnerships as art

21 March 2013

So, we might sit here and mock the nonsense spouted when musicians and brands get into bed together, but are brand partnerships really...

Howdy Partner #4: Sentient drinks and fake job titles
Howdy Partner #4: Sentient drinks and fake job titles

12 February 2013

If 2013 carries on as it has been so far, it's going to be a very busy year for this column. Over the last...

Howdy Partner #3: Frank Sinatra wants you to meet his mate, Justin Bieber wants your parents' cash
Howdy Partner #3: Frank Sinatra wants you to meet his mate, Justin Bieber wants your parents' cash

17 January 2013

The world of brand partnerships is a strange one at the best of times, but since last we spoke there have been moments...

Howdy Partner #2: T-Pain knows nothing of enthusing the customer base
Howdy Partner #2: T-Pain knows nothing of enthusing the customer base

1 November 2012

Since last we slipped into the world of artists teaming up with brands, there was a period when we worried that the Brand...

Howdy Partner #1: Brand Partnership Quote Watch
Howdy Partner #1: Brand Partnership Quote Watch

6 September 2012

Making money from recordings is a thing of the past, and performing live is nowhere near as lucrative as some would have you...

  • Blurred Lines plagiarism case to proceed to court
  • Azoff vows to increase performance royalties by 30% with his new PRO
  • CMU’s One Liners: Chvrches, Cheryl, Dizzee Rascal and more
  • CMU Beef Of The Week #229: Pan Fried Beef Fillet at the Mercury Prize
  •