CMU Insights Courses – Digital 1 | CMU: Complete Music Update

DIGITAL 1: SOCIAL MEDIA & FAN ENGAGEMENT
Upcoming courses – tbc

This indepth half-day course walks you through everything you need to know to make sure you get social media right, and shows how to engage and build a fanbase online. Covering both basics and more advanced techniques, and introducing tools and tricks used by social media experts, the course will help make your social media more effective, and easier to manage, measure and understand. For a full course outline click here.

BOOKING FORM
Bookings are handled by Eventbrite. Select how many places you need on the form below, and then click the “order now” button. If you want to be invoiced for your booking (rather than paying by credit card now) click on “show other payment options” and then click on the “pay offline” button.

NEW DATES & BOOKING FORM WILL APPEAR HERE SOON!

insights@unlimitedmedia.co.uk.

MORE INFORMATION ABOUT THIS COURSE

This course is led by Sam Taylor, Marketing & Development Associate at CMU. Sam has worked in and around the music and digital businesses for nearly ten years, as well as teaching leading entertainment companies and brands about how to communicate effectively online. In addition, he’s the co-founder of a data-driven technology start-up, giving him up-to-the-minute insight into the digital communications space. He also has hands-on experience working on music and marketing projects involving artists, labels, brands and media. An experienced trainer, Sam brings insider insights, practical experience and entrepreneurial thinking to his training.

CMU Insights is part of UnLimited Insights, which is a Corporate Affiliate of the Institute Of Continuing Professional Development. For those professionals with non-specific CPD commitments, CMU Training courses relevant to your profession can count for six hours of CPD time. Certificates to confirm attendance are available on request. Though please note UnLimited Media’s training courses are not currently accredited by any specific professional bodies, eg the Solicitor’s Regulation Authority.

We can run this course, or a variation of it, bespoke for your company. To discuss our bespoke training services call 020 7099 9050 or email sam@unlimitedmedia.co.uk

WHAT THIS COURSE COVERS
• An introduction to the key social media platforms: stats, demographics, benefits & pitfalls.
• Cutting through the jargon: a brief overview of key terms and their meanings.
• How each platform can work for artists and labels.
• Subsidiary services to support "top tier" social media activity.
• The social media toolkit: the secret services experts use to make social media easy.
• The importance of "engagement": what is it, and why does it matter so much?
• Create, curate, publish, promote, measure: how to be effective in 30 minutes a day.
• Social advertising: a brief overview.
• The importance of measurement.

WHAT THIS COURSE TEACHES YOU
• How different social media platforms differ, and the best tactics for each.
• How to use free or low cost tools to automate social media.
• The pitfalls of social media, and how to ensure you avoid them.
• The importance of engagement, and how to ensure you’re connecting with real fans.
• How to create great social media content with little or no budget.
• How to create, segment, monitor and adjust social ad campaigns.
• The role of social media in developing sustainable careers for artists.

WHO SHOULD COME ON THIS COURSE
• Anyone who works in marketing or promotions at a label, publisher, distributor or other music company.
• Anyone who works in a music PR or promotions company, especially beginners.
• PR practitioners interested in how the music media is changing and how social media fits in.
• Artists and managers looking to engage fans and grow a fanbase through social media.
• Labels or management who are considering employing a social media manager or agency.
• Entrepreneurs setting up or running a label, publishing company or management agency.
• Investors and analysts focused on the music business.
• Anyone who wants to get an internship or job in music marketing, PR or promotion.
• Students specialising in music business, PR or media.

PRACTICAL INFORMATION
This indepth half-day course runs from 2pm to 6pm in Shoreditch. Places are £125 including VAT and booking fee. A digital copy of course slides are also provided. To book a place on one of our courses, select how many places you need on the form above, and then click ‘order now’ to pay by card, or ‘other payment options’ and ‘pay offline’ to receive an invoice. Bookings are handled by Eventbrite. Payment can be made by credit card, cheque or BACS transfer. If you have any problems with or questions about your booking call 020 7099 9050 or email insights@unlimitedmedia.co.uk.

TERMS & CONDITIONS
CMU training courses are provided by UnLimited Insights. Bookings are non-refundable, though bookings can be transferred to another person or – if seven days notice is provided – to another date. Payment must be made before attendance unless otherwise arranged. If, for any reason, a course is postponed or cancelled UnLimited Insights will let each participant know by email (via the email address used in the booking) and affected participants will have the option to move their booking to another course or to take a full refund. All training materials given to participants are © UnLimited Media.