CMU Insights Courses – Music PR 1 | CMU: Complete Music Update

PR 1: UNDERSTANDING MUSIC MEDIA & PR
Upcoming courses – tbc

This indepth half-day course provides an overview of the UK music media in 2013 – print, online, radio and TV – and explains their role in helping artists, labels and promoters reach and engage music consumers, whether working with new or established talent. The course also summarises a traditional music marketing and PR campaign, and provides tips on how to better communicate with media contacts based on CMU’s Music Journalism survey. For a full course outline click here.

BOOKING FORM
Bookings are handled by Eventbrite. Select how many places you need on the form below, and then click the “order now” button. If you want to be invoiced for your booking (rather than paying by credit card now) click on “show other payment options” and then click on the “pay offline” button.

NEW DATES & BOOKING FORM WILL APPEAR HERE SOON!

insights@unlimitedmedia.co.uk.

MORE INFORMATION ABOUT THIS COURSE

This course is led by Chris Cooke, Publisher and Business Editor of CMU. Chris has written about the music business daily for ten years, and is a leading expert on the sector, often commenting on it for other media, most notably the BBC. He also has hands-on experience working on music and marketing projects involving artists, labels, brands and media. An experienced trainer, Chris brings insider insights, practical experience and legal training to his teaching.

CMU Insights is part of UnLimited Insights, which is a Corporate Affiliate of the Institute Of Continuing Professional Development. For those professionals with non-specific CPD commitments, CMU Training courses relevant to your profession can count for six hours of CPD time. Certificates to confirm attendance are available on request. Though please note UnLimited Media’s training courses are not currently accredited by any specific professional bodies, eg the Solicitor’s Regulation Authority.

We can run this course, or a variation of it, bespoke for your company. To discuss our bespoke training services call 020 7099 9050 or email sam@unlimitedmedia.co.uk

WHAT THIS COURSE COVERS
• The state of the music press – traditional titles, online newcomers, relative readerships.
• The state of music radio – how it works, current & future trends, new opportunities.
• The state of music TV – how it works, current & future trends, new opportunities.
• The future of music media – threats, challenges and the PR perspective.
• A traditional music marketing and PR campaign
• Music journalist feedback – what works, what doesn’t work, and what could you do better?
• Ten tips for better press release writing.
• Why use PR agencies, and how to pick which agencies to use.
• The future of music PR.

WHAT THIS COURSE TEACHES YOU
• How the music media works and which media are most important.
• How the media is changing and what this means for PR people.
• The traditional label-led approach to music marketing, PR and promotions.
• What journalists like and hate about the way they are PRed music.
• How to write great attention-grabbing press releases.
• The importance of great photos and imagery.

WHO SHOULD COME ON THIS COURSE
• Anyone who works in a marketing, PR or promotions role at a label or other music company.
• Anyone who works in a music PR or promotions company, especially beginners.
• Anyone who wants to get a job in music marketing, PR or promotion.
• PR practitioners interested in how the music media is changing and what journalists like most.
• Artists and managers looking to build their media profile.
• Label management wanting a good summary of how music promotions work.
• Entrepreneurs setting up or running a label, publishing company or management agency.
• Investors and analysts focused on the music business.
• Students specialising in music business, PR or media.

PRACTICAL INFORMATION
This indepth half-day course runs from 2pm to 6pm in Shoreditch. Places are £99 including VAT and booking fee. A digital copy of course slides are also provided. To book a place on one of our courses, select how many places you need on the form above, and then click ‘order now’ to pay by card, or ‘other payment options’ and ‘pay offline’ to receive an invoice. Bookings are handled by Eventbrite. Payment can be made by credit card, cheque or BACS transfer. If you have any problems with or questions about your booking call 020 7099 9050 or email insights@unlimitedmedia.co.uk.

TERMS & CONDITIONS
CMU training courses are provided by UnLimited Insights. Bookings are non-refundable, though bookings can be transferred to another person or – if seven days notice is provided – to another date. Payment must be made before attendance unless otherwise arranged. If, for any reason, a course is postponed or cancelled UnLimited Insights will let each participant know by email (via the email address used in the booking) and affected participants will have the option to move their booking to another course or to take a full refund. All training materials given to participants are © UnLimited Media.