MAMA GROUP, EMAIL MARKETING MANAGER
Mama Group is looking for an Email Marketing Manager to work across our venues & festivals, including HMV Hammersmith Apollo, HMV Forum, Jazz Cafe & Barfly and Lovebox & Vintage festivals.
You will have overall responsibility for all our customer data, management of our email execution process from design and data segmentation to delivery and analysis of results. Experience of working with a major ESP, brilliant design skills (Photoshop & Dreamweaver essential), attention to detail, excellent analytical and organisational skills, and the ability to get on with all internal stakeholders and manage their requirements are all crucial to the role.
If you think you are perfect for the role, please send a CV and covering letter to: lisa@mamagroup.co.uk
JOB SPEC
Responsibilities:
Overall responsibility for all CRM activity within Mama Group including:
• Management of all customer data and ensuring adherence to data protection regulations and email marketing best practice
• Implementation and management of the email execution process from design, data retrieval & segmentation, transferral of data into offline & 3rd party databases and delivery
• Measurement of campaigns and reporting of results from our ESP across a wide number of brands
• Maximise results by continual testing, improvement of designs and cleaning of databases
• Design of HTML emails, uploading of images to website and ad banner creation when necessary
• Assisting the Marketing Manager in managing the email schedule
• Ensuring approval processes are adhered to
• Responsibility for liaising with a number of internal stakeholders and managing requirements
• Updating a small number of websites on a daily basis with accurate, up-to-date and approved content in the correct format
Required Skills:
The candidate must have experience of working in Email Marketing, preferably with an established ESP. They will need strong proven experience in:
• Adobe Photoshop/Dreamweaver/Illustrator/Fireworks/Flash
• MS Access
• Advanced X(html)
• CSS
• HTML for email marketing
• Basic SQL
• General familiarity with CRM and CMS tools
• Excel
We would also ideally like the candidate to have experience of working with php, javascript and actionscript,
but not essential.
Personal attributes:
The successful candidate will demonstrate a highly positive attitude and be able to interact with
people from all facets of the business. We are looking for someone who is hands on, has a positive
attitude and is highly motivated.
The ideal candidate will:
• Be confident & personable
• Be flexible
• Be proactive
• Have excellent organisational and prioritisation skills
• Have excellent attention to detail
• Be able to pick things up very quickly
• Be able to multi-task
• Be able to deliver results
• Be able to manage a broad spectrum of brand requirements
NO APPLICATIONS WILL BE CONSIDERED FROM ANYONE WHO DOES NOT HAVE EXPERIENCE IN
EMAIL MARKETING.
NO CONTACT FROM RECRUITMENT CONSULTANTS PLEASE. |