MAKING MONEY FROM MUSIC IN 2010 (code MONEY)
Upcoming dates: 30 June
This day-long seminar is an in-depth exploration of the ways rights holders and music companies can raise investment and make money in 2010. It will provide a review of the revenue potential of intellectual property, performance and fan-relationships at different stages of an artist's career, and evaluate new investment and revenue models, including fan funding and brand partnerships.
The seminar will be led by Chris Cooke, Publisher and Business Editor of the CMU Daily, and a leading expert on the music business, and current trends in the industry. Chris regularly speaks at conferences on traditional and new music-based business models, and frequently comments on industry developments for Sky News, CNN and especially the BBC. He is also an experienced trainer, specialising in media, music and business. Delegates will receive a free pack summarising the content covered on the day.
Choose from the following dates for this one-day seminar:
Wednesday 30 June, 11am - 6pm, Shoreditch, East London. Fee: £75.
To book a place at this seminar download this booking form, fill it out and email it back to events@unlimitedmedia.co.uk. You should receive email confirmation of your booking within 48 hours.
Running order:
| 11.00am-11.15am |
Introductions |
| -- |
| 11.15am-12.45pm |
Monetising intellectual property
o An introduction to music copyright and the Copyright Act 1988.
o A guide to selling physical recordings: costs, distribution, risks.
o A guide to selling digital recordings: costs, distribution, risks.
o Reality check - are recordings just a marketing tool in the digital age?
o A beginners guide to licensing and collecting societies.
o An introduction to trademarks and trademark registration
o A guide to selling merchandise and licensing merchandising rights |
| -- |
| 12.45pm-1.00pm |
Questions & Discussion |
| -- |
| 1.00pm-1.45pm |
Lunch & Networking |
| -- |
| 1.45pm-2.00pm |
Questions & Discussion |
| -- |
| 2.00pm - 2.45pm |
Monetising performance
o The maths of live music - from busking to Wembley.
o Getting gigs for unknown bands.
o Reality check - are gigs now just a marketing tool for new bands? |
| -- |
| 2.45pm-3.30pm |
Monetising the fan relationship
o Commercialising the fan club model.
o Digital fan-engagement tools - strengths and weaknesses.
o From band strategy to brand strategy. |
| -- |
| 3.30pm-3.45pm |
Questions & Discussion |
| -- |
| 3.45pm-4.00pm |
Tea & Biscuits |
| -- |
| 4.00pm - 4.45pm |
Selling out: money from brands
o The realities of sponsorship.
o The realities of sync rights. |
| -- |
| 4.45pm-5.30pm |
Spending money to make money: investment opportunities
o Traditional start-up investment routes.
o The move to 360 degree partnerships.
o Alternative start-up investment routes.
o Doing it organically - make money without spending money. |
| -- |
| 5.30pm - 5.45pm |
Balancing the books
o Balancing marketing and revenue opportunities.
o Formalising a band's finances and future revenue share. |
| -- |
| 5.45pm |
Questions, discussion, networking, Quality Street. |
To book a place at this seminar download this booking form, fill it out and email it back to events@unlimitedmedia.co.uk. You should receive email confirmation of your booking within 48 hours.
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