PROMOTING MUSIC - MEDIA, SOCIAL MEDIA & MORE (code PROMOTE)
Upcoming dates: 23 June
This day-long seminar looks at music marketing, and in particular the use of traditional, new and social media to promote music.
The first part of the day provides a summary of current trends in the UK music media, including print, online, radio and TV, and offers insights into the future of the media sector and what that means for those in the PR industry.
The second part quickly reviews traditional music PR approaches and looks at the challenges ahead. There is also a summary of a CMU survey of 100 music journalists with regards how they like to to be PRed, best practice tips for press release writing and a discussion on how to make music products newsworthy.
The third part looks at the history of social media, at the social media services available in 2010, and at how they can be used as marketing tools. There will also be some tips on how to manage social media output.
The fourth and final part will look at the increased importance of original, credible promotional content in music publicity campaigns, especially when communicating directly with fans via social media or band bulletins.
The seminar will be led by Chris Cooke, Publisher and Business Editor of the CMU Daily, and an expert in marketing and communications. He is also an experienced trainer, specialising in media, music and business. Chris will share recent research as part of the seminar, including the input of 100 journalists, editors and bloggers.
PLEASE NOTE: It is assumed all delegates have a basic understanding of how the music industry works (eg different parts of the industry, role of the record label, artist/label relationship) and some basic knowledge of music PR (eg the split between press, promotions and marketing, the nature of a traditional media campaign). If you are totally new to the music industry, we recommend you attend our 'beginners guide' seminar which will launch in early September before attending this event.
Choose from the following dates for this one-day seminar:
Wednesday 23 June, 11am - 6pm, Shoreditch, East London. Fee: £75.
To book a place at this seminar download this booking form, fill it out and email it back to events@unlimitedmedia.co.uk. You should receive email confirmation of your booking within 48 hours.
Running order:
| 11.00am-11.15am |
Introductions |
| -- |
| 11.15am-12.45pm |
The Music Media in 2010
• Brainstorm: What people read, watch and listen to.
• A review of the UK music media in 2010, including audience stats.
• The state of the print media and future trends.
• The state of music radio and future trends.
• The state of music television and future trends.
• Where next for the media, and what does this mean for PR?
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| -- |
| 12.45pm-1.00pm |
Questions & Discussion |
| -- |
| 1.00pm-1.45pm |
Lunch & Networking |
| -- |
| 1.45pm-2.00pm |
Questions & Discussion |
| -- |
| 2.00pm - 2.45pm |
Music Publicity: Traditional approaches and new challenges
• A brief review of traditional music marketing and PR approaches.
• Media and market change: challenges for music marketers.
• The promo CD debate.
• CMU's Journalist Survey: General feedback.
• CMU's Journalist Survey: Press Release tips. |
| -- |
| 2.45pm-3.30pm |
Making your music newsworthy
• The importance of news over review and interview content in online.
• How to capitalise on this trend.
• Brainstorm: Making artists, releases, events and labels newsworthy. |
| -- |
| 3.30pm-3.45pm |
Questions & Discussion |
| -- |
| 3.45pm-4.00pm |
Tea & Biscuits |
| -- |
| 4.00pm - 4.45pm |
Social Media
• Brainstorm: Web 2.0 and social media tools and platforms.
• A brief history of social media.
• What social media to use in 2010.
• Tips and tricks for managing social media activity.
• Using social media to drive data capture. |
| -- |
| 4.45pm-5.30pm |
PR people as content creators: Fan engagement
• What to talk about and when to talk about it.
• Band mailing lists.
• Band bulletins and promotional content.
• Fan engagement as a business model. |
| -- |
| 5.30pm |
Questions, discussion, networking, Quality Street. |
To book a place at this seminar download this booking form, fill it out and email it back to events@unlimitedmedia.co.uk. You should receive email confirmation of your booking within 48 hours.
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